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Cookie Policy

In order for our website to function properly and to be able to provide the most relevant products and services to our customers, we may collect information about how you use our website and services. We use cookies for this purpose and to ensure our website operates efficiently and securely and to offer you a better personalised experience.

What are cookies?

Cookies are small text files that store information on your computer, TV, mobile phone or other "smart" device when you visit our website. They allow the person who placed the cookie on your device to recognize you across different websites, services, devices and/or web browsing sessions. Cookies collect various information such as your ISP, operating system, IP address, and the date and time of access, among others.

What cookies do we use and for what purpose?

- Strictly necessary cookies (essential cookies)

Some cookies are absolutely necessary to ensure the full functionality of the website. For example, these cookies allow you to use the website and log in to your account in the way intended. Without them, some parts of our website and services will not function as they should. Such cookies also serve to authenticate our users and prevent security risks and malicious behavior.

These cookies cannot be turned off.

The table below provides more information about these cookies:

Cookie name Storage period Purpose (what is it for) Cookie owner
athleticstore Session
This cookie is a set of cookies that serve the presentation of content.

The cookies maintain the correct state of backgrounds, image sliders, colours and other website settings.
CONSENT 1 year A cookie indicating the user's consent to accept cookies from the site
saved_childs 1 month
Cookie containing quantities of items children whose purchase quantities have been modified (table view, technical table).

Used to store information when navigating through pagination.
cart_id 1 year
A cookie containing a user cart identifier.

Used to avoid losing the cart when the session expires.
wishlist 1 year
A cookie containing information about the products added to favorites.

Used to avoid losing favorites when the session expires.

- Analytical cookies

These cookies show us your preferences and how you use the website, helping us to improve it. For example, these cookies record the number of visitors to our website and different pages, number of clicks and shares, and see how users move around while using it. This helps us to improve the services we provide, such as making it easier for users to find the things they are looking for.

Cookie name Storage period Purpose (what it's for) Cookie owner
_ga 2 years
The cookie collects unique statistics about how each visitor interacts with the site.
_gat 1 day Used by Google Analitycs to report the number of requests.
_gid 1 day
The cookie collects unique statistics about how each visitor interacts with the site.
_gcl_au 3 months
This cookie is set by Google Analytics to take information from ad clicks and store it in a first-party cookie so that conversions can be attributed outside of the landing page.

- Advertising cookies

This type of cookie enables us to target products and services that we think may be of interest to you. This way, when you next visit, we can provide you with advertising that is as relevant and useful to you as possible. These cookies may be provided by us or by third parties. Below you will find details of the advertising cookies we use.

Cookie name Storage period Purpose (what is it for) Cookie owner
_fbp 3 months Used by Facebook to deliver a series of advertising products, such as real-time bidding by third-party advertisers.
tr Session Used by Facebook to deliver a series of advertising products, such as real-time bidding by third-party advertisers.

Types of cookies according to storage time?

Cookies can be stored for different periods depending on the type and purpose of the cookie. They may be:

- Persistent/permanent cookies

Persistent cookies are stored in one of your browser's subfolders until you manually delete them or until the browser deletes them based on the period recorded in the cookie file. The period records the validity period recorded in the cookie itself.

- Session cookies

Session cookies are deleted each time the browser is closed. When you restart the browser and return to the website that created the cookie, it will not recognize you based on previous cookies.

What is the legal basis for using cookies?

The use of cookies for purposes other than those necessary for the secure and efficient operation of the website, to provide the full functionality and to provide the services you have requested requires your prior consent when you first visit the website.

How do you manage cookies?

On your first visit to our website you will have the opportunity to accept or decline the use of different types of cookies.

If you wish to change your settings in the future, cookies can be disabled or removed with tools that are also available in most browsers. Each browser's settings are different and offer different functionality and management options. For more information on how you can block, delete or disable cookies, please review your browser settings.

In addition, you can set your browser to notify you when you receive a cookie, which will allow you to decide whether you want to accept it or not. You also have the option to opt-out of receiving cookies altogether. However, if you do not accept cookies, you will not be able to use the full functionality of your browser software or our website.

More information about your browser and cookies:

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari web


Contact us

If you have any questions about the use of cookies, or need help managing them, please do not hesitate to contact us:

- Full company name: ATHLETIC STORE Ltd., Company ID: 207142876; VAT Number: BG207142876

- Address: Bulgaria, Sofia, Lozenets district

- Contact phone: +359 877 737 656

- Email:

Date last updated: 26.01.2022.