Mark Wahlberg founded Performance Inspired Nutrition to inspire people to lead more active lifestyles using natural nutritional support products and to serve the community by giving back through charitable giving.
It has seen a void in the market for natural, high-performance, clean and robust nutrition for an active lifestyle at a bargain price. He also notes the need to create products with meaningful, effective formulas that do not use exaggerated claims or unproven ingredients.
PI started with a commitment to providing the everyday person and the die-hard athlete better products with honest marketing that leverages actual customers. The words performance and inspiration fit together perfectly.
Performance Inspired started with a friendship and mutual admiration that has now turned into a partnership that has expanded into other businesses like F45 Gyms and Wahlburgers.
Although Mark is extremely busy, he is very hands-on and involved in every aspect of the brand and is always pushing the team! Professional athlete Draymond Green got involved early on as an investor, realising there was a void for him and his fellow professional athletes in sports nutrition. We were truly honored to have Marcus Luttrell become one of the early investors and part of PI's growth success. Marcus is a former member of the U.S. Navy and received the Navy Cross and Purple Heart for his actions in June 2005 against Taliban fighters during Operation Red Wings. Marcus is also the author of the book "Lone Survivor" and Mark Wahlberg plays Marcus in the film version.